top of page

2018 - Present

Marketing and Content Consultant

  • Develops content for training programs, mobile apps, websites, and emails through research or with subject matter experts.

  • Serves as creative lead to  determine art direction and creates graphics for education projects and client marketing materials.

  • Works with consultants and project managers to create and edit gap analysis reports, scope of work goals, and consulting reports.

  • Manages business development (proposals, marketing materials, SOWs) content through review and release processes.

2015 - 2018

Event Marketing Lead and Specialist
Meeting Expectations Inc.

  • Wrote and edited content for websites, mobile apps, landing pages, proposals, video scripts, presentations, social media, email campaigns, press releases, case studies, fundraising materials, blogs, and articles to increase exposure and revenue.

  • Collaborated with high level client executives, internal event operation professionals, business development, IT staff, education program managers, and graphic designers to deliver and optimize client and firm projects.

  • Researched, developed, and presented marketing and content strategies for event and association management clients in a fast-paced agency environment.

  • Project managed signage, program booklets, graphics, websites, conference mobile apps, and press relations for multiple clients at the same time.  

  • Collaborated with team members on A/B testing, SEO techniques, UX writing, and registration sites for quality control and user clarity.

  • Managed or collaborated with external media, graphic, video, photography, and marketing vendors on client and firm projects to assure brand cohesiveness and quality. 

2013 - 2015

Marketing Contractor

  • Developed graphics and marketing materials for client projects to promote services and illustrate goals.

  • Created training materials and presentations with subject matter experts to explain concepts and processes.

  • Edited business proposals and collaborated with project teams to define scope of work goals and create summary reports.

2012 – 2013

Marketing Operations Associate II 
The American Red Cross

  • Managed and scheduled digital campaigns, performed A/B testing, and deployed digital donor communications for the south east region. 

  • Collaborated with cross functional teams on blood service marketing, graphics, social media, and event operation projects to promote donor relations and increase engagement.

  • Wrote creative briefs, edited digital copy, approved graphics from creative team, and created ad hoc graphics for regional and national digital communications to support campaign success. 

  • Analyzed donor data and reported on campaigns and database segments to improve results for scheduled and emergency campaigns. 

2008 – 2012

Associate Consultant, Marketing and Training Services
Fiscal Management Associates, LLC

  • Managed the firm's digital presence and created client websites, landing pages, and registration analytics. 

  • Created and managed marketing content, event promotions, and press releases related to finance education.

  • Developed communication, registration, and branding strategies with firm directors to improve client relations and increase training memberships. 

  • Project managed training institute marketing projects and collaborated with team members remotely from 2010 to 2012.

     

Additional Experience and Clients


High Museum of Art: Graphic Design and Art Education

Teachers Retirement System of Georgia: Communications

United Cerebral Palsy of Georgia: Development

   

Education


Master of Public Administration, Georgia State University, Concentration in NonProfit Management

Bachelor of Science in Industrial (Product) Design, Georgia Institute of Technology, Certificate in Engineering Psychology

   

Skills

​

Content Development, UX Writing, Marketing, Communications, Social Media, and Press Strategy, Sketching, Client Relations, Vendor Management, SEO Techniques

​

Microsoft 365, Google Suite

​

Adobe Illustrator, InDesign, PhotoShop, Acrobat Pro

​

JIRA, Wrike, Slack, SmartSheets, Hootsuite 

​

AirTable, Figma, Whimsical

​

SalesForce Marketing Cloud: Email Studio/Exact Target, Mailchimp, IBM Marketing Cloud, Constant Contact, Emma

​

Wix, MemberSuite, Cvent, Joomla, EventMobi, CrowdCompass, DoubleDutch

CV: CV
bottom of page